Zamara
2025 · Concept and script direction for a manifesto video
Challenge
Zamara has grown since 1994 from a niche actuarial firm into a Pan-African financial services group. The brief asked how to express its depth, capability and humanity, and bring its manifesto to life on video.
Thinking
Naweeri started with feeling. What should people feel after watching? A reading of the manifesto found Zamara is more than anyone thinks, because it builds quietly and puts customers on the pedestal. The videos were designed to play before every sales pitch.
Execution
Naweeri presented two ideas. Idea 1, "We are architects of confidence", shows quiet strength in the background of customers' bold steps. Idea 2, "We are the fuel that powers the African dream", explains the line "Powering Prosperity" through unseen power.
Outcome
Outcome: [needs Richard]. The text is a concept presentation. No evidence of which idea was chosen or whether a film was made.
Credit: Naweeri Africa