KCB Foundation
[year] · Brand and market strategy for an SME lending ecosystem
Challenge
KCB Foundation wanted to tackle the gap between Kenyan SMEs and banks. SMEs struggle to qualify for loans and repayment rates are low. Banks lack reliable data to judge SME creditworthiness.
Thinking
The job was to "make businesses bank ready". That meant addressing the cultural and capability barriers on the SME side, and building trust both ways.
Execution
Naweeri designed an end-to-end strategy that joined people, networks, technology and data. Stated steps include using KNCCI to build a business intelligence network, and strengthening the SME back end with interns, community and coaching. Further steps are cut off in the text.
Outcome
Outcome: [needs Richard].
Credit: Naweeri Africa