How we work
We start in the room with you.
Come in at any stage
- 01Research
- 02Strategy
- 03Identity
- 04Campaigns
- 05Build
Method
We come in at any stage: research, product design, marketing and communication strategy, creative platforms, through to finished creative, websites and applications. These are the five steps we take, whichever stage you join at.
Listen
Research, focus groups and stakeholder interviews. We hear from customers, advisers and leadership before a view is formed.
Proving case: Britam TrustFind the truth
Leadership workshops, personas and insight. We look for what the business already stands for and the insight that unlocks it.
Proving case: BritamName and promise
Naming funnels and the brand promise. A long list narrows to a short one, and the promise is written so every part of the business can own it.
Proving case: Britam ConnectMake it visible
Identity, guidelines and creative. The promise becomes a mark, a system and the work people see.
Proving case: XanaLifeLaunch and hand over
Campaign, site or app, then handover. We launch the work and pass the system to the client’s own team to carry forward.
Proving case: Britam, Friends for LifeTeam
Naweeri Africa is a Nairobi based creative studio led by Richard Walker, Creative Director. We come in at any stage: research, product design, marketing and communication strategy, creative platforms, through to finished creative, websites and applications.
Richard spent 2000 to 2021 at WPP Scangroup, ultimately as Creative Group Head. He leads a team of designers, web builders, local language copywriters and strategists, working remotely with clients internationally and with deep expertise in East Africa.