XanaLife
2023 · Part of Refrontier Foundation. Brand strategy, naming and launch
Challenge
Outside investors had an ambition to build a healthcare and retail business in Kenya, with no cohesive brand direction. The ambition was clear. The identity, the story and the local relevance were still to be built.
Thinking
The work began with localisation: understanding the Kenyan customer, the retail and healthcare context, and what the business could credibly promise. From that base we defined the vision, mission, values and brand promise, giving the investors and the local team a shared foundation before anything was designed.
Execution
Naweeri created the name XanaLife and developed the brand identity, then designed and produced the collateral for the launch of the flagship shop.
Outcome
The business launched its flagship shop under a name, promise and identity built for the Kenyan market, on a foundation of vision, mission, values and promise defined before the design began.
Credit: Naweeri Africa